Dr. Jesse Kaye, PhD., is a clinical scientist and innovator at the University of Wisconsin Center for Tobacco Research and Intervention within the UW School of Medicine and Public Health. Their team is working to develop novel digital therapeutic interventions to help people take control of their smoking habits and put out their cigarettes for good. This research aims to support more people to make the move to stop smoking and reduce the harm caused by cigarettes to individuals' lives and society at large.