Market Analysis
Innovators will learn to conduct a market landscape analysis and a market segmentation analysis.
Regulatory Environment
Innovators will learn about two aspects of regulatory approval – clinical evidence generation and approval through the Food and Drug Administration (FDA).
Business Models
Innovators will learn about the basics of creating a business model, including the basics of types of costs and different revenue streams.
IP & Licensing
We will discuss the types of intellectual property and the difference between patentability and freedom-to-operate.
Reimbursement
Innovators will learn about reimbursement as a source of revenue in healthcare markets, including coding, coverage, and payment, and related financial implications and economics for health care stakeholders
Creating a Startup
Innovators will learn about the differences between the choice of legal entity, identify legal issues such as determining the initial structure, founder status, option pools, and operational considerations unique to startups
Courses
The I4SUD curriculum will be grounded in theoretical frameworks that are commonly used in entrepreneurial education, applied in our existing entrepreneurship programs at the Johns Hopkins Carey Business School, and complemented by concepts related to identity formation and community-building. The specific pedagogical structure of the I4SUD program will be grounded on two major themes: a cyclical framework of innovation management and a scientific method of execution. Successful entrepreneurship education is experience-based. Most programs around the world embrace this experiential model, and it is a prevalent theme in much of the research in the field. In addition to the enhanced learning that occurs when Innovators interact with faculty and mentors, to immediately apply what they learn, organizing their education around an actual project can lead to the commercialization of products or services that impact Substance Use Disorders.
Market Analysis
We will introduce our innovators to market analysis and the questions they need to answer to assess the commercial viability of their innovations. Innovators will learn to conduct a market landscape analysis and a market segmentation analysis, followed by the selection of a target market. Learners will use various secondary and primary sources of market research such as interviewing techniques through this exercise.
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Intellectual Property and Licensing
We will discuss the types of intellectual property and the difference between patentability and freedom-to-operate. Innovators will conduct patentability and freedom-to-operate analysis. Innovators will be introduced to the options of commercialization from a university including licensing technologies into a startup or licensing outside of the organization. Learners will learn about the Bayh-Dole act, the process of licensing, negotiating the clauses, and determining upfront and royalty payments.
Button TextRegulatory Environment
Innovators will learn about two aspects of regulatory approval – clinical evidence generation and approval through the Food and Drug Administration (FDA). Innovators will learn about the types of technologies that may need to obtain regulatory approval in the substance abuse space.
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Reimbursement
Financial sustainability and the development of a value proposition for payers are of utmost importance in the innovation space. Innovators will learn about reimbursement as a source of revenue in healthcare markets, including coding, coverage, and payment, and related financial implications and economics for health care stakeholders. Learners will be introduced to the types of evidence needed to convince payers, providers, and patients to prescribe and adopt, how these may differ from regulatory approval, and how they may affect the design of the technology.
Button TextBusiness Models
Innovators will learn about the basics of creating a business model, including the basics of types of costs and different revenue streams. We will introduce the difference between selling to businesses, such as employers or provider practices, versus selling directly to consumers. Emphasis will be placed on business models in healthcare, specifically using examples from the substance abuse treatment and prevention space.
Button TextCreating the Startup Organization
Innovators will learn about the differences between the choice of legal entity, identify legal issues such as determining the initial structure, founder status, option pools, and operational considerations unique to startups, including hiring the first employee, building the initial team, use of consultants versus employees, and managing conflict among team members as well as conflicts-of-interest in the context of university-based startups.
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