The comprehensive curriculum is geared towards academic researchers with little to no business knowledge.
Virtual Session #1 (October 15, 2025)
Complete Online Module 1: Business Model Canvas
In-person workshops
Complete Online Module 2: Market Analysis
Virtual Clinics/Office Hours (October 29, 2025)
Complete Online Module 3: Intellectual Property and Licensing
Virtual Session #2 (November 5, 2025)
Complete Online Module 4: Reimbursement Basics
Virtual Clinics/Office Hours (November 12, 2025)
Complete Online Module 5: Regulatory Strategies
Virtual Session #3 (November 19, 2025)
Complete Online Module 6: Financial Models
Complete Online Module 7: Creating the Startup Organization
Virtual Clinics/Office Hours (December 3, 2025)
Final Pitch Competition: December 5, 2025
The curriculum consists of two parts:
Asynchronous Courses
Designing a Business Model
Innovators will learn about the basics of creating a business model, including the basics of types of costs and different revenue streams.
Market Analysis
Innovators will learn to conduct a market landscape analysis and a market segmentation analysis.
Intellectual Property and Technology Transfer
We will discuss the types of intellectual property and the difference between patentability and freedom-to-operate.
Regulatory Strategy
Innovators will learn about two aspects of regulatory approval – clinical evidence generation and approval through the Food and Drug Administration (FDA).
Reimbursement Strategy
Innovators will learn about reimbursement as a source of revenue in healthcare markets, including coding, coverage, and payment, and related financial implications and economics for health care stakeholders.
Starting a Company
Innovators will learn about the differences between the choice of legal entity, identify legal issues such as determining the initial structure, founder status, option pools, and operational considerations unique to startups.
4-day in-person workshop at the Johns Hopkins Carey Business School
*This is a sample only. The 2025 agenda is subject to change.
